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Privacy Watchdog EPIC Asks Federal Trade Commission To Investigate Google
The Electronic Privacy Information Center has urged the FTC to investigate Google’s recent integration of search results with personal data, such as photos, posts, and contact details, gathered from...
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Poll: 66% Say They’ll Cancel Google Accounts Over Privacy Changes
Is Google facing an angry backlash of users canceling accounts in response to Google’s new terms of service & privacy policy? It will if respondents to a Washington Post poll are a reliable...
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The Crucial Insights Academia Can Teach Us About Online Marketing
For most of us who work in the frenetic world of online marketing, the work of academic researchers, presented in dry, often stilted papers with tons of citations and scholarly musings is about as...
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Dot.Bubble: ICANN Reveals New Top-level Internet Domain Applications
Today, ICANN “revealed” the contenders for its new class of “generic top level domains“( gTLDs)—the purported salvation for everyone unable to buy, beg or steal a coveted “dot-com” domain, and also...
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About.com Will Almost Certainly Be Sold – But Who’s Buying?
Reuters is reporting that Barry Diller’s IAC Corp. has apparently trumped a bid from Answers.com to buy About.com from the New York Times company. The New York Times issued a press release a couple of...
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Ask + About.com = A Winning Formula For IAC – And Online Marketers
IAC, parent company of Ask.com and many other prominent websites, has acquired About.com from the New York Times with a $300 million cash deal, trumping a $270 million offer from Answers.com. Many...
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Yahoo Poaches Key Googler Henrique de Castro As New Chief Operating Officer
Yahoo announced today it has hired Henrique de Castro, currently vice president of Google’s worldwide Partner Business Solutions group, as chief operating officer (COO). It’s a major role: he’ll be...
View ArticleDigital Advertising Agencies 2013: A Buyer’s Guide
Looking for an agency to manage some or all of your digital marketing initiatives? Not sure how to find the right partner, or who to trust? You’re not alone. That’s why our sister company, Digital...
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SMX West 2013: A Must-Attend Event For All Serious Marketers
Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class...
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B2B Marketing Automation Tools 2013: The Marketer’s Guide
If you’re a B2B marketer, you know that the best practices and tactics for online marketing are similar to B2C — but there are also some very real differences. For example, you wouldn’t necessarily...
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Enterprise Social Media Management Software: A Marketer’s Guide
If you’re responsible for social media for a large organization, odds are good that you either use automated tools or are giving serious thought to using them. At enterprise scale, it’s virtually...
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B2B Marketing Automation Tools 2013: An Updated Guide
Back in February, Marketing Land’s sister site, Digital Marketing Depot, published an in-depth report called B2B Marketing Automation Tools 2013: A Buyer’s Guide. Interest in the report was strong,...
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Digital Advertising Agencies 2013: A Buyer’s Guide
Many marketers opt to work with an agency to manage some or all of their digital marketing initiatives. But unless they have established relationships, it’s sometimes difficult to know which agencies...
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Search Remains First, Social Second For How People Find Websites
Each year, Forrester Research publishes a report detailing how consumers find websites. The findings are always fascinating, because they reveal different preferences between generations, and the...
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Enterprise PPC Campaign Management Tools 2013: A Marketer’s Guide
Anyone managing a large-scale paid search campaign recognizes the value of tools, whether it’s just using Excel or licensing a more sophisticated PPC campaign management tool. It’s just impossible to...
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Want To Speak @ SMX Social Media Marketing? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2013, November 20-21, at the ARIA Resort & Casino in Las Vegas. To increase...
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Live @ SMX Social Media Marketing: Winning Fans & Boosting Facebook Engagement
All marketers now recognize the importance of maintaining a Facebook page for your brand. But are you really getting the most traction and impact for your efforts? Sure, you can follow the rules and...
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Live @ SMX Social Media Marketing: Maximizing Your Impact With Twitter Ads
It may seem counter-intuitive that a marketing channel like Twitter, which limits tweets to 140 characters, is actually a rich resource for advertisers. Just as with short but effective search ads on...
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Live @ SMX Social Media Marketing: Social Success Starts With Blogging &...
For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing...
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Live @ SMX Social Media Marketing: Managing Your Social Community
Social media is all about building, engaging with, and nurturing community. So are you giving proper care and attention to how you manage your community? Yes, manage. If you’re taking a lassiez-faire,...
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